Case Study: 80 Holland Park
80 Holland Park is the latest residential scheme by award-winning international developer Christian Candy. Ebury’s goal for the PR campaign was to launch this unique 25-unit development, highlighting the project’s quiet confidence, contemporary architecture, highly-considered interior design and facilities ordinarily only found in much larger schemes.
Ebury was briefed by the developer, CPC London, to promote sales across the media landscape to secure regular and impactful feature length coverage in highly-targeted luxury publications. Our refined approach allowed for the placement of meaningful editorial features, resonating with potential purchasers and aligning with the sales strategy executed by the appointed agents.
Our super-prime real estate campaign aimed to celebrate the developer’s seasoned experience and standout decision to launch fully complete, whilst also communicating the ways in which the scheme has captured the essence of London living, fully addressing the needs of today’s buyer.
Interior Architecture Campaign Execution
Through daily liaison with the industry’s most influential journalists and regular communication of carefully considered narratives, Ebury successfully secured editorial placement for 80 Holland Park in target media. Our PR campaign combined a strategic mix of individual press tours, private events and timely themed press releases, whilst regular placement of market commentary and sales listings in target round-ups helped to enhance brand awareness and generate pre-qualified sales leads.
In particular, upon establishing the local community as a key demographic, Ebury organised an exclusive event in collaboration with Opera Holland Park, hosting a champagne reception for luxury lifestyle press in the 80 Holland Park penthouse ahead of a performance of L’amico Fritz. Ebury also secured wider brand positioning through a partnership with Opera Holland Park including prominent advertising on event programmes, helping to promote the development to a dedicated local audience.
Across the past six months, Ebury generated extensive coverage for 80 Holland Park across national UK and international newspapers and supplements such as The Daily Telegraph, Mansion Global, Billionaire Magazine, Country & Townhouse, the Conde Nast titles and FT How To Spend It. Comprehensive placements across multiple luxury lifestyle and high-end real estate publications helped to establish the scheme as one of the capital’s most highly-considered new developments on the market in 2021.
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