Case Study: Ward & Co.
Ward & Co is a leading London interior design and architecture studio run by industry stalwart Sarah Ward and daughter Rosie. Ebury was appointed at a pivotal moment in the studio’s evolution as it prepared to unveil a rebrand and celebrate Rosie’s progression.
Ebury was briefed to launch this new brand ‘Ward and Co’ into the marketplace and in doing so, showcase the studio’s array of services, raise the profile of its individual Creative Directors and cement its reputation within the industry and amongst national, design, lifestyle and real estate press.
Ebury was also tasked with bringing to life Ward & Co’s impressive range of private client and developer projects around the world including historic country estates and contemporary city developments across print and digital media.
The campaign for Ward & Co began with the milestone announcement of the rebrand and newly completed website, which was introduced to the media via a highly targeted communications strategy. Through the creation of a dedicated company press release and regular liaison with leading design, architecture and property journalists, Ebury’s campaign successfully positioned Sarah and Rosie as highly credible figureheads in all things luxury design.
Considering the studio’s long term business goals, Ebury secured profile opportunities and expert commentary within trend features with a particular focus on relevant and timely topics such as outdoor entertaining and post-pandemic living, whilst continuing to reference the studio’s esteemed portfolio of work and extensive track record in the UK and internationally.
Alongside traditional editorial exposure, Ebury explored wider brand positioning opportunities such as speaking and panel events with the likes of Decorex and House Guest. Additionally, appropriate advertorial partnerships to promote the brand to a wider, highly engaged audience, were put forward.
Over the course of just 6 months, Ebury has secured a range of online and print coverage across top-tier media, equating to a strong return on investment of 22%. Carefully placed editorial including feature-length project focuses, expert commentary and in-depth Q&As with the company founders contributed to increased interest in the business and their services.
Positive engagement and response from media resulted in exposure in national publications such as The Telegraph and The Sunday Times, interior design bibles Homes & Gardens and LivingEtc and luxury lifestyle magazines Mansion Global and The London Magazine.
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