Case Study Five: Millier, Interior & Architecture Studio
Ebury’s brief was to introduce Millier to target media titles and industry influencers as the design house entered its tenth anniversary and was proudly working across two of London’s most prestigious luxury developments; Regent’s Crescent and The Bryanston Hyde Park.
A London and Stockholm based interior design and architecture house with an impressive track record of completed design and interior architecture schemes and current projects, our goal was also to highlight the studio’s technical and creative expertise.
Creative Directors Alexandra Nord and Helen Westlake have delivered projects at some of London’s leading super prime developments, alongside a wealth of prestigious private client work in heritage homes across the UK, which Ebury were tasked with bringing to life across print and digital media via a carefully executed and highly targeted communications plan.
Through regular liaison and one-on-one introductions with leading design, architecture and property journalists and via organisation of panel discussions and speaking opportunities, Ebury’s interior architecture campaign has successfully positioned Alexandra and Helen as go-to experts in all things luxury design and interior architecture, from cutting edge trends to the increasing importance of sustainability, health and wellness in design.
Ebury has consistently placed commentary from Millier within relevant trend articles as well as securing in-depth features on recently completed projects in both UK and international titles.
During the interior architecture campaign, Ebury also facilitated a number of networking opportunities with carefully aligned brands, generated potential new business leads and made introductions to industry leading developers and business owners, further widening Millier’s network across the luxury sector.
Over the past 12 months, Ebury has generated an extensive portfolio of editorial coverage for Millier within top tier publications such as The Times Bricks & Mortar, The Times LUXX The Financial Times, City AM, Telegraph Luxury, LuxDeco, Homes & Gardens and Mansion Global.
Combining traditional media coverage, with introductions, networking opportunities, and exposure at industry and speaking events, including 2020’s Decorex International, Ebury’s interior architecture campaign has highlighted the studio’s key points of difference, setting it apart from its competitors and raising the brand’s reputation with key audiences, both consumer and industry.
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