Luxury Lifestyle PR Campaign: Elicyon, Interior Design Studio
Ebury’s brief was to bring this interior design studio, which celebrated its fifth anniversary in 2019, and its incredible track record into the media spotlight. The studio is led by a dynamic, creative and talented Founder & Director, Charu Gandhi, and a key objective was to rightfully position her as a visionary thought-leader within the design industry.
Ebury’s work has included the careful development of Elicyon’s core brand messages, whilst showcasing through in-depth editorial features the studio’s show-stopping work within prestigious private homes and developments such as One Hyde Park, Clarges and Chelsea Barracks.
Across the past two and a half years, Ebury’s luxury lifestyle PR campaign has continued to illustrate the exceptional international work of the studio to both UK and global media and has positioned Charu as one of the industry’s figureheads, a true authority on the world of interior design, trends and innovation.
Luxury Lifestyle PR Campaign Execution
Through daily liaison with leading interiors and design writers alongside the organisation of top tier media tours of the studio’s recently completed London projects, Ebury has consistently placed Elicyon within target publications. Through providing press with creative and insightful comment and project anecdotes, we help shape trend related media stories and position Charu as a design expert in both print and online editorial and via live panel discussion with industry leaders.
Monitoring the interior design landscape, keeping abreast of awards and the industry’s recognition of the ‘best in class’ has been fundamental to this luxury lifestyle PR campaign since its inception. Widening the target audience and understanding the studio’s clientele has also been crucial to our success, encouraging us to open new doors, explore luxury networks and make invaluable introductions.
Results of Our Luxury Lifestyle PR Campaign
Over the past two and a half years, Ebury has generated in excess of 200 pieces of A list press coverage for Elicyon, whilst assisting the studio in generating new leads and winning exceptional high profile development projects in central London and overseas.
The combination of traditional press coverage, exposure at industry events via speaking opportunities, and the inclusion in key lists such as the Country & Townhouse Top 50 Finest Interior Designers, has been central to the success of our luxury lifestyle PR campaign, and seen Elicyon grow exponentially with a roster of work in some of the world’s most prestigious residential addresses.
The portfolio of Elicyon’s work continues to allow us to generate excellent press coverage month on month and Charu is now considered one of the best, most highly regarded and well-liked interior design figures in London.
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