Media Event Planning

As real estate PR specialists, we understand that media functions and press trips are an integral part of any communications and PR campaign. Our media event planning support offers you the opportunity to showcase a property to journalists, first-hand, creating experiences that make the difference between snippet and feature length coverage.

Media Event Planning – Planning the Perfect Media Function

We tend to host media functions for our luxury real estate clients at least once a year, in London, or nearby counties for UK clients. Our meticulous approach to media event planning helps to guarantee an engaging event that delivers results for our clients, and provides a feature-ready opportunity for attending journalists.

The Ebury team not only creates stand out, noteworthy invitations to our media functions, but we offer our invitees the flexibility they need. Media professionals are often invited to several events a night during busy months, so it sometimes makes sense for events to take place virtually, streamed live on a digital platform and the recording shared with media afterwards.

A crucial stage in our media event planning process is delivering media training, to help you feel confident when communicating key messages in a succinct and meaningful way. Our long standing relationships with the luxury real estate and lifestyle media, and deep understanding of your project, perfectly positions us to help you expose the essential points about your newly designed private home, sales launch of your new development, rebrand, or awards win, to grasp the attention of relevant journalists.

Our Media Functions – Results of our Media Event Planning Support

Here is an example of a recent media function we planned and hosted for a client, and the results it achieved.

Media event planning for an international client, to help position their brand, and development as one of Europe’s leading destinations, and generate opportunities for coverage.

On behalf of our client, The Abama Resort, we planned and hosted a panel event, designed to bring together leading developments, and journalists, from the world of luxury lifestyle, and international residential real estate.

Titled “The future of luxury residential resorts, and what has made these destinations the leaders in Europe”, our panel, chaired by estate agency Sphere Estates, provided the opportunity to place the Abama Resort alongside leading Swiss resort, Andermatt Swiss Alps, and Portuguese development, Wyndham Grand Algarve Residences. The panel ignited conversations about the latest real estate trends from across Europe, shared expert advice on overseas investment, and covered buyer forecasts for 2023.

To give our clients, and the other resorts in attendance, further opportunities to enhance their stories, journalists were invited for drinks and canapes after the panel and to chat directly to the sales and marketing teams where relevant.

Press Trips – The Other Side of Our Media Event Planning Support

Press trips are another effective form of media event planning, and a powerful PR tool that we employ for a wide range of clients.

Our press trips range from inviting the media to tour a recently completed property in central London, to international press trips to developments across Europe and further afield.

At Ebury Comms, we understand that the media need to experience the ‘buyer journey’, and so our media events are hosted by the developer, sales agent, or interior designer, and give journalists the opportunity to immerse themselves in the development and enjoy a varied and engaging itinerary showcasing both, the calibre of our client’s work and the lifestyle afforded by buying into their product.

Media event planning at this scale is no easy feat, and our team are adept at not only planning the perfect event but assisting with the sourcing and booking of all flights, airport transfers, and escorting each media trip.

We typically host groups made up of media professionals from up to four non-competing titles, and strive to offer an experience akin to that of VIP sales prospects. To give our guests a taste of the lifestyle of future luxury property owners, we carefully consider a schedule of wider activities, and the food and beverage offering, to generate in-depth editorial features, which make a lasting impact on the campaign.

Our Press Trips – Results of Our Media Event Planning Support

Here is an example of a recent press trip we planned and hosted for a client, and the results it achieved.

Media event planning of an international press trip to offer key members of the luxury lifestyle media an opportunity to experience our client’s work first-hand, and generate coverage.

The Ebury team recently hosted an international press trip to our client, the Abama resort in Tenerife, hosting a group of 3 journalists from key titles, to showcase the luxury lifestyle that property owners on the development can experience.

We arranged and escorted journalists on a three-night stay to the property, strategically scheduled to align with its inaugural Wellness Week. Our team also invited a well-known British Yoga influencer, who posted regular updates on her Instagram channel about the Abama property, and its wellness offering.

Our team helped to compile an engaging and exciting itinerary which included several yoga and meditation sessions, al fresco dining, and detailed tours of the property and the units available for sale.

To ensure the press trip generated in-depth editorial features for our client, our media event planning included organising an opportunity for attendees to discuss the investment proposition, and the success of the resort to date, with the Abama sales team over dinner, to fuel their feature pieces.

Please get in touch to discuss how our media functions and press trips support can help secure feature-length coverage in key publications, perfect for your brand and project.

What people
say about us

Emma and Emily are two of the best PRs I have dealt with and I think will make an exciting and dynamic team. They are both proactive, passionate about property and utterly professional in everything they do.

Liz Rowlinson, Freelance, The Times, The Daily Telegraph

In an industry filled with individuals who promise the world but subsequently don’t deliver, Emily’s ethos sets her miles apart. Her professional and intelligent approach to PR campaigns focuses not only on obtaining exemplary coverage but aligning her mandate closely with sales objectives and getting under the skin of her clients, all whilst delivering creative, clever content.

Kalina Boyadjiew, Vice President Sales & Marketing Director at Reignwood

I had the pleasure of working with Emily while she managed the international public relations efforts for 432 Park Avenue in New York City. Emily is an incredibly intelligent, diligent and creative professional, who can handle sophisticated communications strategies with great poise. She is a strong leader, well-spoken, tailored, and a tremendous asset to any team.

Jill Cremer, Vice President, Macklowe Properties (co developers of 432 Park Avenue, NYC)

It is fantastic to see Emily and Emma working alongside each other again, they are a trusted and professional pair with a creative approach. They know what it takes to seed a good story and are always efficient and happy to help. If you want a PR agency in the luxury property sector with excellent experience, I can't think of anyone better than Ebury.

Fiona Forsyth, Group Property Director, Conde Nast Publications

Ebury were instrumental in launching Regent’s Crescent to the London market. The team at Ebury are a formidable group, knowledgeable in all aspects of the Prime Central London property market, strategic in their thinking and highly professional.

Georgia Colclough, Senior Marketing Manager, CIT

Ebury has expertly guided us towards great PR coverage and passionately supported our brand, understanding our mid and long term brand goals. The team of consummate professionals, excited about shared goals and calm under pressure. I would recommend them without hesitation.

Charu Gandhi, founder of Elicyon

The expertise shared by Ebury has been of a very high standard. They have arranged high calibre press visits to the resort year on year, with brilliant resulting coverage. The team has helped to elevate the destination, now considered one of the best kept secrets in luxury residential sector.