PROJECT TYPE

Product Launch & PR Campaign

SECTOR

Furniture and Interior Design

LOCATION

London, UK

YEAR

2021

CASE STUDY

FBC London.

Established in 2013 by award-winning designer Fiona Barratt Campbell, FBC London is renowned for creating pieces that are heavily inspired by history and the diverse colours and textures derived in nature, particularly the rugged Northumberland landscape of Fiona’s childhood.

Ebury was briefed to unveil the brand’s new collections and showcase its newly expanded showroom on Pimlico Road whilst continuing to provide profiling for its Founder Fiona Barratt Campbell. The PR brief also required continued and wide-reaching exposure across a range of target interiors publications for both new and old collections as well as hero furniture pieces.

The FBC London team also looked to Ebury for introductions to branding and creative agencies in line with the launch of a new consumer focused website; the first chance consumers have had to purchase FBC pieces online direct from the studio.

CASE STUDY

FBC London.

Established in 2013 by award-winning designer Fiona Barratt Campbell, FBC London is renowned for creating pieces that are heavily inspired by history and the diverse colours and textures derived in nature, particularly the rugged Northumberland landscape of Fiona’s childhood.

Ebury was briefed to unveil the brand’s new collections and showcase its newly expanded showroom on Pimlico Road whilst continuing to provide profiling for its Founder Fiona Barratt Campbell. The PR brief also required continued and wide-reaching exposure across a range of target interiors publications for both new and old collections as well as hero furniture pieces.

The FBC London team also looked to Ebury for introductions to branding and creative agencies in line with the launch of a new consumer focused website; the first chance consumers have had to purchase FBC pieces online direct from the studio.

PROJECT TYPE

Product Launch & PR Campaign

SECTOR

Furniture and Interior Design

LOCATION

London, UK

YEAR

2021

Execution

The campaign began with a press release unveiling the brand’s newest collections; Rain and Column and the placement of editorial exposure across as range of target publications showcasing the new pieces for sale.

The opening of the expanded showroom at the heart of Pimlico’s famed Design District was marked by a sophisticated virtual media event necessitated by the restrictions that were in place in January 2021 due to the pandemic. The event, which was streamed live via Zoom to 19 journalists showcased ex-Wallpaper* Editor Tony Chambers in conversation with Fiona Barratt-Campbell from the comfort of the new FBC London showroom. Conversation centred around Fiona’s inspiration for the new pieces and the detailed craftsmanship involved in bringing them to life. A series of spectacular new images were also revealed to media depicting a number of ‘in-situ’ vignettes of the new collections.

To accompany the recording, media were gifted goodie bags delivered to their homes filled with bespoke FBC London products including fresh eggs from Fiona’s new country estate. Following the event, a dedicated press release was shared showcasing the new imagery and a link to view the conversation once again.

The FBC London campaign then evolved to include the hosting of individual journalists within the showroom and as well as the dissemination of a press release detailing the FBC London outdoor furniture range.

Over the course of just 6 months, Ebury has secured a range of online and print coverage across top-tier media, equating to a strong return on investment of 22%.

Results 

Over the course of just 6 months, Ebury has secured a range of online and print coverage across top-tier media, equating to a strong return on investment of 22%. Carefully placed editorial including feature-length project focuses, expert commentary and in-depth Q&As with the company founders contributed to increased interest in the business and their services.

Positive engagement and response from media resulted in exposure in national publications such as The Telegraph and The Sunday Times, interior design bibles Homes & Gardens and LivingEtc and luxury lifestyle magazines Mansion Global and The London Magazine.

Secured a range of online and print coverage across top-tier media, equating to a strong return on investment of 22%, in only 6 months. 

Positive engagement and response from media resulted in exposure in national publications.

Execution

The campaign began with a press release unveiling the brand’s newest collections; Rain and Column and the placement of editorial exposure across as range of target publications showcasing the new pieces for sale.

The opening of the expanded showroom at the heart of Pimlico’s famed Design District was marked by a sophisticated virtual media event necessitated by the restrictions that were in place in January 2021 due to the pandemic. The event, which was streamed live via Zoom to 19 journalists showcased ex-Wallpaper* Editor Tony Chambers in conversation with Fiona Barratt-Campbell from the comfort of the new FBC London showroom. Conversation centred around Fiona’s inspiration for the new pieces and the detailed craftsmanship involved in bringing them to life. A series of spectacular new images were also revealed to media depicting a number of ‘in-situ’ vignettes of the new collections.

To accompany the recording, media were gifted goodie bags delivered to their homes filled with bespoke FBC London products including fresh eggs from Fiona’s new country estate. Following the event, a dedicated press release was shared showcasing the new imagery and a link to view the conversation once again.

The FBC London campaign then evolved to include the hosting of individual journalists within the showroom and as well as the dissemination of a press release detailing the FBC London outdoor furniture range.

Over the course of just 6 months, Ebury has secured a range of online and print coverage across top-tier media, equating to a strong return on investment of 22%.

Results 

Over the course of just 6 months, Ebury has secured a range of online and print coverage across top-tier media, equating to a strong return on investment of 22%. Carefully placed editorial including feature-length project focuses, expert commentary and in-depth Q&As with the company founders contributed to increased interest in the business and their services.

Positive engagement and response from media resulted in exposure in national publications such as The Telegraph and The Sunday Times, interior design bibles Homes & Gardens and LivingEtc and luxury lifestyle magazines Mansion Global and The London Magazine.

Secured a range of online and print coverage across top-tier media, equating to a strong return on investment of 22%, in only 6 months. 

Positive engagement and response from media resulted in exposure in national publications.

SIMILAR CASE STUDIES

Property public relations

Ward & Co

Brand Launch
Read Our Case Study

Property public relations

80 Holland Park

Residential Scheme Launch
Read Our Case Study

Property public relations

The OWO Residences

London Super Prime Development
Read Our Case Study

Property PR Agency

EBURY COMMUNICATIONS
LUXURY PROPERTY BRAND BUILDERS

 

CONTACT

SOCIAL

25 Eccleston Place,
London, SW1W 9NF
Tel +44 (0)7824 366705
hello@eburycomms.com

 

Copyright 2022 © Ebury Communications | All Rights Reserved

 

 

CONTACT

SOCIAL

25 Eccleston Place,
London, SW1W 9NF

Tel +44 (0)7824 366705
hello@eburycomms.com

Ebury Comms on LinkedIn
Ebury Comms on Instagram

CREDIT

 

 

Property PR Agency

EBURY COMMUNICATIONS
LUXURY PROPERTY BRAND BUILDERS

 

Copyright 2022 © Ebury Communications | All Rights Reserved