Case Study One: Regent’s Crescent, London Super Prime Development
Our goal for this London development was to launch a ground-breaking new project into the super prime London property market, highlighting its many stand-out credentials including its Grade 1 listed new build status and its remarkable history.
The developer was keen to ensure we announced the launch sales to local and international media to generate feature length coverage and extensive exposure in target publications.
Our prime real estate PR campaign was to dovetail with that of the sales agents and elevate the perception of this new London address by showcasing the expert team behind the development, its exquisite architecture, interiors and lifestyle offering.
Ebury’s work included a range of targeted media opportunities with the most respected, influential, and connected journalists. The prime real estate PR campaign combined a strategic mix of high-profile interviews, press tours, private events and introductions to lifestyle brands allowed both the marketing team and sales agents to capitalise on the PR buzz and growing interest in the UK and overseas.
Through carefully placed, feature editorial coverage, pre-qualified potential buyers were organically introduced to the opportunity to invest in this outstanding development in the heart of London, near one of the city’s most admired and attractive Royal Parks.
The comprehensive results of our prime real estate PR campaign included securing leading national and international press coverage in titles such as The Sunday Times, The Times, Telegraph Luxury, Mansion Global, International New York Times, Conde Nast magazines, Country & Townhouse and The Spectator. Extensive double page features demonstrated the truly unique offering at Regent’s Crescent, commanding much attention from the media and target audiences.
The launch of the development’s new Instagram account, managed by Ebury, also helped to reach new audiences, global target markets and allowed Regent’s Crescent to position itself alongside other elite developments through the creation of original content and unique new photography.
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