Case Study Six: OKTO Technologies, Smart Buildings Specialist
OKTO Technologies is a leading smart buildings specialist, delivering a range of state-of-the-art integrated technology services across the high end residential, commercial and hospitality sectors.
Ebury’s objective for the brand was twofold: to showcase OKTO’s expertise on prime residential projects such as 80 Holland Park and Mayfair Park Residences, positioning them as the go-to smart buildings specialist in the UK, and to introduce their new wellness division, OKTOair, to the UK media.
Ebury was tasked with securing regular and thought-leadership coverage for OKTO’s products, services and representatives across a wide-ranging media landscape of news, property, lifestyle and tech trade publications.
The smart tech PR campaign for OKTO Technologies began with the launch of OKTOair, a new wellness division including a ground breaking air filtration system that Ebury was briefed to bring to the media’s attention.
Through dedicated daily communication with leading technology, property and news editors regarding OKTOair’s unique capabilities, alongside insightful, timely comment and project examples, our smart tech PR campaign helped to secure impactful editorial in a host of key target media.
In addition to this, Ebury has worked closely with consumer and trade editorial contacts across property, lifestyle and construction to build OKTO Technologies’ reputation within B2C and B2B industries, facilitating a series of profile opportunities for MD Philip Dowds, placement of expert commentary and coverage on milestone company announcements.
Over the course of the smart tech PR campaign, Ebury has secured editorial coverage for OKTO Technologies and Philip Dowds in national newspapers and supplements, including The Financial Times and Telegraph Luxury, as well as top tier luxury property and trade publications such as Show House and PrimeResi.
Alongside traditional media outreach, Ebury also assisted with the organisation of panel discussions hosted by Philip and made introductions to industry-leading developers and business owners, further widening OKTO’s network across the luxury residential sector.
Collectively, these activations have helped to highlight OKTO’s key areas of expertise and raise the brand’s reputation with target audiences, in turn generating a number of relevant new business opportunities and leads.
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