Social Media for Real Estate

Beyond traditional PR services, The Ebury team, along with our digital partner, offers social media for real estate support to clients across the lifestyle, and luxury property space.

At Ebury Comms, we see social media as an integral part of any communications campaign, and recommend that clients invest in this service, to accelerate their results.

Today, social media platforms are used like search engines, specifically Instagram, which is increasingly being used as a search and research tool, ahead of traditional websites. Our team ensures that your social content is entirely on-brand, and in keeping with your wider PR campaign, to elevate your PR and communications efforts.

We kick off our social media for real estate projects by creating an in-depth social media strategy, which looks in detail at a range of different elements to consider, in advance of a social media channel launch, or relaunch.

Our Social Media for Real Estate Services

Identifying Tone of Voice

At Ebury Comms, we believe that the essential starting point of any social media for real estate project is to consider what tone to adopt when speaking on behalf of your brand.

The voice we use across your social platforms and content will be consistent with the tone of voice used across your other communications channels, and will provide a framework for your brand’s identity.

Exploring Target Audiences

Our team dives deep into who your social channels are talking to, and who the ideal audiences are for your brand, and specific campaign or project. This allows us to ensure that your content is as relevant as possible, given the audiences in mind, leading to greater engagement levels, reach, and conversions. A deep understanding of your audience is also key to offering your users the brand experience they want and expect from your business, helping to build brand loyalty.

Hashtag Research

When it comes to social media for real estate campaigns that generate tangible results, hashtag research is an essential step to maximise the number of accounts that your posts reach. We use sophisticated research tools to identify the best performing, and most explored hashtags, and constantly review, tweak, and adjust the hashtags we use to target your posts, to consistently increase awareness and conversion opportunities.

Creating a Content Plan

The Ebury team compiles clear content plans that align with your overarching social media and PR strategies, and considers all aspects of your business and your offering to help ensure that content delivers tangible results that span beyond social media metrics, such as impression and engagement.

Content plans are also essential to ensure that content remains relevant and engaging, whatever the season. Capturing new content is an essential part of this service, typically involving at least two photoshoots every summer and winter, alongside regular site visits to capture static and video content, for reels and stories, to bring your social media campaigns to life.

Paid Social

We help make recommendations for a modest monthly budget for paid social posts, to help augment your channel’s performance. Our experience in creating excellent content, and in ‘paid social’, enables us to make a huge impact on your reach, engagement and conversion levels.

Please get in touch today to discuss how our social media for real estate services can help elevate your communications and PR efforts, guide social users to convert on your website, maximise brand awareness, and more.

What people
say about us

Emma and Emily are two of the best PRs I have dealt with and I think will make an exciting and dynamic team. They are both proactive, passionate about property and utterly professional in everything they do.

Liz Rowlinson, Freelance, The Times, The Daily Telegraph

In an industry filled with individuals who promise the world but subsequently don’t deliver, Emily’s ethos sets her miles apart. Her professional and intelligent approach to PR campaigns focuses not only on obtaining exemplary coverage but aligning her mandate closely with sales objectives and getting under the skin of her clients, all whilst delivering creative, clever content.

Kalina Boyadjiew, Vice President Sales & Marketing Director at Reignwood

I had the pleasure of working with Emily while she managed the international public relations efforts for 432 Park Avenue in New York City. Emily is an incredibly intelligent, diligent and creative professional, who can handle sophisticated communications strategies with great poise. She is a strong leader, well-spoken, tailored, and a tremendous asset to any team.

Jill Cremer, Vice President, Macklowe Properties (co developers of 432 Park Avenue, NYC)

It is fantastic to see Emily and Emma working alongside each other again, they are a trusted and professional pair with a creative approach. They know what it takes to seed a good story and are always efficient and happy to help. If you want a PR agency in the luxury property sector with excellent experience, I can't think of anyone better than Ebury.

Fiona Forsyth, Group Property Director, Conde Nast Publications

Ebury were instrumental in launching Regent’s Crescent to the London market. The team at Ebury are a formidable group, knowledgeable in all aspects of the Prime Central London property market, strategic in their thinking and highly professional.

Georgia Colclough, Senior Marketing Manager, CIT

Ebury has expertly guided us towards great PR coverage and passionately supported our brand, understanding our mid and long term brand goals. The team of consummate professionals, excited about shared goals and calm under pressure. I would recommend them without hesitation.

Charu Gandhi, founder of Elicyon

The expertise shared by Ebury has been of a very high standard. They have arranged high calibre press visits to the resort year on year, with brilliant resulting coverage. The team has helped to elevate the destination, now considered one of the best kept secrets in luxury residential sector.