Time to Forge a Partnership…

Time to Forge a Partnership…

Big Ben’s Makeover

The communications industry has changed dramatically in recent years and the remit of PRs has both widened and shrunk in equal measure. Whilst the stable of traditional media outlets and meaningful editorial pages has diminished dramatically, the rise of the all-consuming, never-sleeping digital world means that there are arguably more ways to ‘communicate’ with your target audience than ever before. Given social media’s explosion onto the scene it would be remiss for the communications sector to overlook this most valuable of platforms. Current user numbers from January of this year based on the number of active users in millions for popular social media channels is as follows (https://www.statista.com/statistics/272014/global-social- networks-ranked-by- number-of- users/)

Facebook: 2167 million
YouTube: 1500 million
WhatsAp: 1300 million
Instagram: 800 million

Courting the most influential of these users has now become a skill that each and every individual charged with the responsibility of communicating on behalf of brands and companies must finesse. One of the most powerful and effective ways to achieve this is through the art of partnerships – luxury brands joining forces to meet the growing demand for novel products carrying authentic messages.

Below is a pick of the top 4 creative partnerships in the luxury sector in 2017 according to The Luxury Society https://www.luxurysociety.com/en/articles/2018/02/creative-partnerships-luxury-industry-stood-out-201/

Cartier and Sofia Coppola for “La Panthère de Cartier” online campaign
The French luxury watch and jewellery brand teamed up with Oscar-winning director, Sofia Coppola, to create a short film featuring Australian model and actress, Courtney Eaton, wearing the Panthère watch to announce its re-launch. The video has amassed more than 4.8 million views on YouTube since being posted in June last year.

Chanel, Pharrell Williams and Adidas
To mark the end of its partnership with Colette, luxury fashion brand Chanel teamed up with American rapper, Pharrell Williams, and sportswear brand Adidas. Pharrell designed his own Adidas sneaker, with Chanel typography, of which only 500 pairs were released and sold exclusively at the Colette store for a limited period.

Louis Vuitton and Jeff Koons
Louis Vuitton and American artist, Jeff Koons, launched the limited edition “The New Masters Collection” in April 2017. Koons gave classic Louis Vuitton bags and other accessories, his own spin featuring prints of different iconic paintings from masters such as Da Vinci, Van Gogh and Gauguin. Prices ranged from £370 for a luggage bag charm clip, to £2,800 for the big Van Gogh bag.

Rolex and National Geographic
National Geographic magazine announced in its July 2017 issue that it would be extending its partnership with Swiss luxury watchmaker, Rolex. Adventure photographers like David Doubilet, and filmmaker James Cameron, are two of many explorers to be Rolex’s ambassadors whose works will be published via a collection of online and print adverts by the luxury watch brand.

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Big Ben’s Makeover

What people
say about us

What people
say about us

 

Property PR Agency

EBURY COMMUNICATIONS
LUXURY PROPERTY BRAND BUILDERS

 

CONTACT

SOCIAL

25 Eccleston Place,
London, SW1W 9NF
Tel +44 (0)7824 366705
hello@eburycomms.com

 

CREDIT

Selected images by
Jon Bond Photography
Team images by Martin Gardner

Copyright 2022 © Ebury Communications | All Rights Reserved

 

 

CONTACT

SOCIAL

25 Eccleston Place,
London, SW1W 9NF

Tel +44 (0)7824 366705
hello@eburycomms.com

Ebury Comms on LinkedIn
Ebury Comms on Instagram
 

CREDIT

Selected images by Jon Bond Photography

Team images by Martin Gardner

 

 

 

Property PR Agency

EBURY COMMUNICATIONS
LUXURY PROPERTY BRAND BUILDERS

 

Copyright 2022 © Ebury Communications | All Rights Reserved

 

Ebury Experiences…

INDUSTRY CHATTER

Ebury Experiences…..Rural Algarve & Stunning Interiors

Big Ben’s Makeover

Its not that often that we find ourselves dreaming of returning to a hotel once visited, there are so many stunning boltholes around the world to check off the bucket list… but Vila Monte Farmhouse in Portugal is one we must go back to. We think it’s down to the superbly elegant and boho style interiors by Vera Iachia, her design firm based out of Lisbon. The bright interiors are surrounded by citrus trees and pink bougainvillea, two intimate restaurants, swimming pools, an abundance of inviting spots for lounging and with the ocean just 10 minutes drive, it really is quite special.

Renowned for using materials from the local area, Iachia also worked with the local craft and artisans who skillfully interpreted her ideas. Hotel Vila Monte fully integrates all aspects of high-end boutique hospitality with the aesthetic typical of the region. We loved the fresh contemporary and authentic style throughout. The colour palette is driven by shades of the local area and the contrast of light and shadow are regularly used to create space and warmth.

Our bedroom was bright and airy, with white walls, nautical blue and white fabrics, and we particularly loved the natural decor, the handsome tree-trunk coffee table, coconut-husk rugs and hand-carved light fittings. In the dining room the lofty rattan lamp shades at night create a very atmospheric and romantic setting, the pretty courtyards and overlooking balconies encourage you to wander and explore. There are bikes too and the staff will arrange picnics, sailing trips and trips to the local market with the resident chef.

 

We are planning our return www.vilamonte.com

 

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Renowned for using materials from the local area, Iachia also worked with the local craft and artisans who skillfully interpreted her ideas. Hotel Vila Monte fully integrates all aspects of high-end boutique hospitality with the aesthetic typical of the region. We loved the fresh contemporary and authentic style throughout. The colour palette is driven by shades of the local area and the contrast of light and shadow are regularly used to create space and warmth.

Our bedroom was bright and airy, with white walls, nautical blue and white fabrics, and we particularly loved the natural decor, the handsome tree-trunk coffee table, coconut-husk rugs and hand-carved light fittings. In the dining room the lofty rattan lamp shades at night create a very atmospheric and romantic setting, the pretty courtyards and overlooking balconies encourage you to wander and explore. There are bikes too and the staff will arrange picnics, sailing trips and trips to the local market with the resident chef.

 

We are planning our return www.vilamonte.com

 

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Big Ben’s Makeover

What people
say about us

What people
say about us

 

Property PR Agency

EBURY COMMUNICATIONS
LUXURY PROPERTY BRAND BUILDERS

 

CONTACT

SOCIAL

25 Eccleston Place,
London, SW1W 9NF
Tel +44 (0)7824 366705
hello@eburycomms.com

 

CREDIT

Selected images by
Jon Bond Photography
Team images by Martin Gardner

Copyright 2022 © Ebury Communications | All Rights Reserved

 

 

CONTACT

SOCIAL

25 Eccleston Place,
London, SW1W 9NF

Tel +44 (0)7824 366705
hello@eburycomms.com

Ebury Comms on LinkedIn
Ebury Comms on Instagram
 

CREDIT

Selected images by Jon Bond Photography

Team images by Martin Gardner

 

 

 

Property PR Agency

EBURY COMMUNICATIONS
LUXURY PROPERTY BRAND BUILDERS

 

Copyright 2022 © Ebury Communications | All Rights Reserved

 

Interior Trends for 2018

INDUSTRY CHATTER

Adore the Decor…Interior Trends for 2018

Big Ben’s Makeover

Another year brings resolutions, good intentions and super
hot trends to watch out for in all things luxury. Here we
explore and adore the hottest interior tips for the year
ahead.

– Bookshelves
Literature is back en vogue, according to those in the
know. So gather your trilogies, tomes and thrillers and
channel the literacy love. Whether you have space to
showcase an entire library or a spare corner for a thespian
homage – either is inline with this particular trend…

– Textures
Gone are the days of predictable finishes devoid of
interest or surprise…today we are embracing all things
textured especially in wallpapers. Think basket-weave,
fabric, wood and leather anything goes as long as it’s not
paper!

– Chandeliers
Don’t be afraid to leave the light on…as long as its fixture
is as bold and brilliant as can be. Think crystal and glass
for the ultimate statement effect

– Dining Rooms
Bad news for the culinary-challenged, but dining rooms
are back and back to stay. Best of all is to engage the help
of a private chef who can prepare the food behind the
scenes whilst you sit back and host

– Bemusing Bathrooms
Salad bowl-style wooden baths, art, televisions, sofas and
swings are no longer the stuff of dreams for decadent
bathers – all feature at some of London’s most coveted
addresses…procrastination alert!

Trends courtesy of The Times, Bricks & Mortar 19.1.18

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– Bookshelves
Literature is back en vogue, according to those in the
know. So gather your trilogies, tomes and thrillers and
channel the literacy love. Whether you have space to
showcase an entire library or a spare corner for a thespian
homage – either is inline with this particular trend…

– Textures
Gone are the days of predictable finishes devoid of
interest or surprise…today we are embracing all things
textured especially in wallpapers. Think basket-weave,
fabric, wood and leather anything goes as long as it’s not
paper!

– Chandeliers
Don’t be afraid to leave the light on…as long as its fixture
is as bold and brilliant as can be. Think crystal and glass
for the ultimate statement effect

– Dining Rooms
Bad news for the culinary-challenged, but dining rooms
are back and back to stay. Best of all is to engage the help
of a private chef who can prepare the food behind the
scenes whilst you sit back and host

– Bemusing Bathrooms
Salad bowl-style wooden baths, art, televisions, sofas and
swings are no longer the stuff of dreams for decadent
bathers – all feature at some of London’s most coveted
addresses…procrastination alert!

Trends courtesy of The Times, Bricks & Mortar 19.1.18

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Big Ben’s Makeover

What people
say about us

What people
say about us

 

Property PR Agency

EBURY COMMUNICATIONS
LUXURY PROPERTY BRAND BUILDERS

 

CONTACT

SOCIAL

25 Eccleston Place,
London, SW1W 9NF
Tel +44 (0)7824 366705
hello@eburycomms.com

 

CREDIT

Selected images by
Jon Bond Photography
Team images by Martin Gardner

Copyright 2022 © Ebury Communications | All Rights Reserved

 

 

CONTACT

SOCIAL

25 Eccleston Place,
London, SW1W 9NF

Tel +44 (0)7824 366705
hello@eburycomms.com

Ebury Comms on LinkedIn
Ebury Comms on Instagram
 

CREDIT

Selected images by Jon Bond Photography

Team images by Martin Gardner

 

 

 

Property PR Agency

EBURY COMMUNICATIONS
LUXURY PROPERTY BRAND BUILDERS

 

Copyright 2022 © Ebury Communications | All Rights Reserved

 

It’s all about London’s South East

INDUSTRY CHATTER

It’s all about London’s South East… Apparently…

house price growth in London

According to a recent article in the Financial Times, property prices in Brixton have risen 76% in five years and are still going up. This is based on Savills research, which also states that prices are still rising. Values rose a healthy 3.5 per cent in the past year while prices in prime central London conversely dropped by about 7 per cent.

Couple this with Knight Frank’s recent research, recorded in Homes & Property, which found that property prices in Dulwich had grown a record 863% over two decades (outpacing every other area in the country) and that house prices in nearby Hackney and Peckham have jumped over 50% since 2008, and the investment potential of this south east London enclave becomes clear.

Knight Frank’s research shows that eight of the top 10 performing postcodes for house price growth in London since 2008 are in the east or south east of the capital. The very fastest price jumps are in fashionable Herne Hill, south east London. Average house prices here have leapt almost 60% since their pre-crisis peak and have been matched by significant investments in local infrastructure, services, shops and restaurants.

The Financial Times tips the trendy Poet’s Corner — a cluster of Victorian streets named after Milton, Chaucer and Spenser in between Herne Hill and Brixton — as a property hotspot with flats selling for more than £500,000 and well turned-out houses up to three times that much.

Paul Humphrey’s Head of Knight Frank Dulwich Village, is quoted in Business Insider explaining that “It is no surprise to us that Herne Hill tops the list of best performers in the capital, especially given the wider context of the recent transformation of south-east London.

“Demand for prime London property has dispersed over the last few years and this ‘ripple effect’ has meant that families looking for green, open spaces, large houses, good transport links and excellent schooling have flocked to the Dulwich area, and specifically Herne Hill.”

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According to a recent article in the Financial Times, property prices in Brixton have risen 76% in five years and are still going up. This is based on Savills research, which also states that prices are still rising. Values rose a healthy 3.5 per cent in the past year while prices in prime central London conversely dropped by about 7 per cent.

Couple this with Knight Frank’s recent research, recorded in Homes & Property, which found that property prices in Dulwich had grown a record 863% over two decades (outpacing every other area in the country) and that house prices in nearby Hackney and Peckham have jumped over 50% since 2008, and the investment potential of this south east London enclave becomes clear.

Knight Frank’s research shows that eight of the top 10 performing postcodes for house price growth in London since 2008 are in the east or south east of the capital. The very fastest price jumps are in fashionable Herne Hill, south east London. Average house prices here have leapt almost 60% since their pre-crisis peak and have been matched by significant investments in local infrastructure, services, shops and restaurants.

The Financial Times tips the trendy Poet’s Corner — a cluster of Victorian streets named after Milton, Chaucer and Spenser in between Herne Hill and Brixton — as a property hotspot with flats selling for more than £500,000 and well turned-out houses up to three times that much.

Paul Humphrey’s Head of Knight Frank Dulwich Village, is quoted in Business Insider explaining that “It is no surprise to us that Herne Hill tops the list of best performers in the capital, especially given the wider context of the recent transformation of south-east London.

“Demand for prime London property has dispersed over the last few years and this ‘ripple effect’ has meant that families looking for green, open spaces, large houses, good transport links and excellent schooling have flocked to the Dulwich area, and specifically Herne Hill.”

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house price growth in London

What people
say about us

What people
say about us

 

Property PR Agency

EBURY COMMUNICATIONS
LUXURY PROPERTY BRAND BUILDERS

 

CONTACT

SOCIAL

25 Eccleston Place,
London, SW1W 9NF
Tel +44 (0)7824 366705
hello@eburycomms.com

 

CREDIT

Selected images by
Jon Bond Photography
Team images by Martin Gardner

Copyright 2022 © Ebury Communications | All Rights Reserved

 

 

CONTACT

SOCIAL

25 Eccleston Place,
London, SW1W 9NF

Tel +44 (0)7824 366705
hello@eburycomms.com

Ebury Comms on LinkedIn
Ebury Comms on Instagram
 

CREDIT

Selected images by Jon Bond Photography

Team images by Martin Gardner

 

 

 

Property PR Agency

EBURY COMMUNICATIONS
LUXURY PROPERTY BRAND BUILDERS

 

Copyright 2022 © Ebury Communications | All Rights Reserved

 

Happy Homes – London’s Most Contented Boroughs

INDUSTRY CHATTER

Happy Homes – London’s Most Contented Boroughs

happiest places to live in london

Rightmove, the UK’s largest online real estate portal and property website, has released research revealing which of the capital’s boroughs are the happiest in which to live. The company’s annual Happy at Home Index invited 2,700 residents to rate their local area based on 12 factors relating to both their home and their surrounding community. These comprised décor, space, value, pride, costs, safety, amenities, recreation, community, contentment, neighbourliness and area upkeep.

Topping the chart was Richmond-upon-Thames which came in the top 20 of 130 places around Great Britain. Inhabitants were quick to praise its scope of recreational facilities and wider amenities. In second place was Kingston-upon-Thames which scored highly for local upkeep.

With Bromley sweeping in to take third and Sutton claiming fourth, many were quick to flag a link between living south of the river and levels of contentment, particularly as the four boroughs ranking least well all lay to the north of the Thames.

Prices in winning Richmond are certainly in line with its poll-topping happiness rating. In a House Price Index, again published again by Rightmove at the beginning of the year, average prices of a house in the coveted borough were cited at £864,137.

Happily for Barking and Dagenham, which was rated the lowest in the happiness stakes, it has been named as one of London’s best annual performers with price growth of 5.2% to September 2017. Perhaps if residents read that they might feel a bit chirpier…

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Rightmove, the UK’s largest online real estate portal and property website, has released research revealing which of the capital’s boroughs are the happiest in which to live. The company’s annual Happy at Home Index invited 2,700 residents to rate their local area based on 12 factors relating to both their home and their surrounding community. These comprised décor, space, value, pride, costs, safety, amenities, recreation, community, contentment, neighbourliness and area upkeep.

Topping the chart was Richmond-upon-Thames which came in the top 20 of 130 places around Great Britain. Inhabitants were quick to praise its scope of recreational facilities and wider amenities. In second place was Kingston-upon-Thames which scored highly for local upkeep.

With Bromley sweeping in to take third and Sutton claiming fourth, many were quick to flag a link between living south of the river and levels of contentment, particularly as the four boroughs ranking least well all lay to the north of the Thames.

Prices in winning Richmond are certainly in line with its poll-topping happiness rating. In a House Price Index, again published again by Rightmove at the beginning of the year, average prices of a house in the coveted borough were cited at £864,137.

Happily for Barking and Dagenham, which was rated the lowest in the happiness stakes, it has been named as one of London’s best annual performers with price growth of 5.2% to September 2017. Perhaps if residents read that they might feel a bit chirpier…

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happiest places to live in london

What people
say about us

What people
say about us

 

Property PR Agency

EBURY COMMUNICATIONS
LUXURY PROPERTY BRAND BUILDERS

 

CONTACT

SOCIAL

25 Eccleston Place,
London, SW1W 9NF
Tel +44 (0)7824 366705
hello@eburycomms.com

 

CREDIT

Selected images by
Jon Bond Photography
Team images by Martin Gardner

Copyright 2022 © Ebury Communications | All Rights Reserved

 

 

CONTACT

SOCIAL

25 Eccleston Place,
London, SW1W 9NF

Tel +44 (0)7824 366705
hello@eburycomms.com

Ebury Comms on LinkedIn
Ebury Comms on Instagram
 

CREDIT

Selected images by Jon Bond Photography

Team images by Martin Gardner

 

 

 

Property PR Agency

EBURY COMMUNICATIONS
LUXURY PROPERTY BRAND BUILDERS

 

Copyright 2022 © Ebury Communications | All Rights Reserved

 

Big Ben’s Makeover, A London Landmark

INDUSTRY CHATTER

Big Ben’s Makeover, A London Landmark

London Big Ben

A complex job to restore one of London’s most iconic landmarks, and at 315-ft the Big Ben Tower is no exception. It appears the price tag to renovate and restore will be much higher than expected (£61m to be exact) but this magnificent building deserves it. The Great Clock will be dismantled and its parts removed for examination and repair. The four dials will be cleaned, the glass repaired, and the hands removed and refurbished. The delivery of this extraordinary project has fallen into the hands of Sir Robert McAlpine Special Projects Division Ltd and no doubt they will go to all lengths to reveal the tower in all its glory after 4 years of hard work and silencing of the tower.

We were surprised to learn that the renovation is being carried out using steel from Germany, Brazil and the United Arab Emirates. As Britain’s steelmakers face intense international competition and struggle to recover from the crisis which wracked the industry two years ago and cost thousands of jobs, this news can’t have been received well. It appears the ‘quantity and size’ of the scaffolding meant some of the steel had to come from abroad. Further controversy increased as clock enthusiast Mr Melvyn Lee (of Thwaites & Reed, Britain’s oldest clockmakers) expressed his thoughts when the silencing of the bell was announced saying it was ‘nonsense’ and that the clock mechanism for the bell could be maintained even throughout renovation. Protecting workers ear drums and the like used as excuses but it seems this throws up a wider conversation about our love for and patriotic views towards London landmarks, their role and traditions.  Either way this renovation will be for the good of this architecturally outstanding building and its familiar tones.

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A complex job to restore one of London’s most iconic landmarks, and at 315-ft the Big Ben Tower is no exception. It appears the price tag to renovate and restore will be much higher than expected (£61m to be exact) but this magnificent building deserves it. The Great Clock will be dismantled and its parts removed for examination and repair. The four dials will be cleaned, the glass repaired, and the hands removed and refurbished. The delivery of this extraordinary project has fallen into the hands of Sir Robert McAlpine Special Projects Division Ltd and no doubt they will go to all lengths to reveal the tower in all its glory after 4 years of hard work and silencing of the tower.

We were surprised to learn that the renovation is being carried out using steel from Germany, Brazil and the United Arab Emirates. As Britain’s steelmakers face intense international competition and struggle to recover from the crisis which wracked the industry two years ago and cost thousands of jobs, this news can’t have been received well. It appears the ‘quantity and size’ of the scaffolding meant some of the steel had to come from abroad. Further controversy increased as clock enthusiast Mr Melvyn Lee (of Thwaites & Reed, Britain’s oldest clockmakers) expressed his thoughts when the silencing of the bell was announced saying it was ‘nonsense’ and that the clock mechanism for the bell could be maintained even throughout renovation. Protecting workers ear drums and the like used as excuses but it seems this throws up a wider conversation about our love for and patriotic views towards London landmarks, their role and traditions.  Either way this renovation will be for the good of this architecturally outstanding building and its familiar tones.

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London Big Ben

What people
say about us

What people
say about us

 

Property PR Agency

EBURY COMMUNICATIONS
LUXURY PROPERTY BRAND BUILDERS

 

CONTACT

SOCIAL

25 Eccleston Place,
London, SW1W 9NF
Tel +44 (0)7824 366705
hello@eburycomms.com

 

CREDIT

Selected images by
Jon Bond Photography
Team images by Martin Gardner

Copyright 2022 © Ebury Communications | All Rights Reserved

 

 

CONTACT

SOCIAL

25 Eccleston Place,
London, SW1W 9NF

Tel +44 (0)7824 366705
hello@eburycomms.com

Ebury Comms on LinkedIn
Ebury Comms on Instagram
 

CREDIT

Selected images by Jon Bond Photography

Team images by Martin Gardner

 

 

 

Property PR Agency

EBURY COMMUNICATIONS
LUXURY PROPERTY BRAND BUILDERS

 

Copyright 2022 © Ebury Communications | All Rights Reserved